EMERGEScholars
Academic Job Market Course · Autumn 2026 Launch
Where every post and email sits in the funnel
17 August through 19 September, left to right. Colour marks what each piece is actually asking your reader to do, not just when it goes out. Scroll sideways to follow the whole run.
34days, warm-up to close
19emails, 2 optional
15social posts
1live webinar
Awareness โ names the problem, asks nothing
Consideration โ builds toward the free webinar
Decision โ names the paid course directly
Customer โ after they've said yes
PHASE 1Warm-up
17–26 Aug · no sellingPure priming. Two pieces jump ahead to Decision on purpose, flagged below — organic posts reach readers at mixed temperatures, not in strict order.
Why cover letters get rejected in 2 minutes
Open the pain point the window builds on
Newsletter: the pattern I keep seeing
Moved off Monday, seeds the waitlist a day ahead
What I actually see when I look at applications
Moved off 18 Aug, converts primed readers into registrations
Free session, 8 September
Announce the session the day registration opens
Registration confirmation
Confirm and hand over a calendar link, immediately
The single highest-leverage fix
Warm the list, route to the free session
What committees actually read for
Correct a misconception, still no offer
What a hiring committee actually reads
Reinforce the pain ahead of the webinar
Runs early, on purpose
The real gap isn't ability
Names the paid course directly, before the webinar exists for this reader
Alina Cristea testimonial
Build trust mid-window with real proof
Listing isn't enough
Reframe fit vs. accomplishments, route to waitlist
The biggest mistake in DACH applications
Keep the window active, DACH-specific angle
Free session or straight to the course?
Answer why the free session is worth attending
What changed for one postdoc
Moved off Monday, re-engages mid-window with proof
Why the real number of applicants changes how you apply
Close warm-up on coping and systems, no CTA
Most cover letters die in the first paragraph
Last awareness push, route to the free session
Waitlist closes before I go quiet
Real-deadline urgency before you go offline
WHILE YOU'RE AWAY · 27 Aug–5 Sept
PHASE 1BHolding pattern
27 Aug–3 Sep · while you're awayBoth written and scheduled ahead of time, so nothing here needs a reply from you. Each routes straight to the waitlist link instead of asking a question.
You don't have to be applying yet
Hold attention while you're away, Henrike Kraul testimonial
What's already happening while you wait
Second touch before reminders start, job-ad timing fact
PHASE 2Reminders
6–8 Sep · get them in the room3 quiet days before this (4–5 Sep). Anyone who registers during that stretch still isn't left waiting — the confirmation email above reaches them the moment they sign up.
Two days until the live session
Get registered people to actually show up
We're live at 11
Push the last-minute show rate
LIVE WEBINAR · Tue 8 Sept, 11 AM CEST
PHASE 3Cart open
8–19 Sep · Decision, wall to wallEvery email here names the paid course directly — the only phase built entirely at Decision stage.
Doors are open
Convert the warmest segment while it's fresh
Optional · not approved
Introducing the course
Reach the rest of the list who never saw the webinar
I paid $300 for CV feedback once
Differentiate through your own experience
Early bird ends tonight
Convert on the Early Bird deadline itself
About the €499
Answer the price, time, and DACH-fit objections
Don't trust me, trust the results
Establish who you are, back it with proof
Gone at midnight: the UK dashboard
Urgency on the first bonus deadline
VIP: what's actually left
Detail the VIP tier, how many places remain
Gone tonight: the research report
Urgency on the second bonus deadline
Optional · not approved
If you're waiting for the right moment
Moved off Monday, names the "not ready yet" objection
Last bonus, gone at midnight
Last bonus, last real reason to decide
Cart closes tonight at midnight
Final push before the doors shut
CART CLOSES · Sat 19 Sept
CUSTOMERAfter they say yes
rolling → 21 SepYou're in
Reassure and orient right after payment, nothing sold
COHORT BEGINS · Mon 21 Sept
Content calendar
The same run as one grid, 17 August through 21 September.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
17 Aug
LI: cover letters
18
Newsletter
19
Email: what I see
LI: free session
Reg. confirm (rolling)
LI: leverage fix
20
IG: committees read
IG: what I see
21
LI: real gap (early)
22
LI: Alina testimonial
23
LI: listing isn't enough
24
LI: DACH mistake
IG: free session?
25
Email: postdoc story
26
IG: applicant volume
LI: cover letters die
LI: waitlist closes
27
LI: you don't have to be applying yet
28
29
30
31
1 Sep
2
3
LI: what's already happening
4
5
6
Email: 2 days out
7
8
Live webinar, 11 AM
Email: we're live at 11
Email: doors open
Email: intro course (opt.)
9
Email: $300 CV feedback
10
Email: EB ends tonight
11
Email: about €499
12
Email: don't trust me
13
Email: UK dashboard gone
14
15
Email: VIP spotlight
16
Email: research report gone
17
Email: waiting for moment (opt.)
18
Email: last bonus
19
Cart closes
Email: closes tonight
20
21
Cohort begins
Email: you're in (rolling since 8 Sep)
