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JMC Content Calendar
EMERGEScholars
Academic Job Market Course · Autumn 2026 Launch
The launch, day by day
Every post, email and carousel of the autumn launch on one calendar. Colour marks what each piece is actually asking your reader to do; tap a card to read the full copy without leaving the page.
34days, warm-up to close
57pieces scheduled
20emails, 2 optional
37social posts
1live webinar
Awareness — names the problem, asks nothing
Consideration — builds toward the free webinar
Decision — names the paid course directly
Customer — after they've said yes
The whole run, week by week
Every piece of the launch on one grid, 17 August through 27 September, colour-coded by funnel stage. Tap any card to read the full post. Toggle Scheduled / Posted as pieces go live — it saves in this browser.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
16
18 Aug
Why cover letters get rejected in 2 minutes
Open the pain point the window builds on
18
Newsletter: the pattern I keep seeing
Moved off Monday, seeds the waitlist a day ahead
19
What I actually see when I look at applications
Moved off Aug, converts primed readers into registrations
Free session, September
Announce the session the day registration opens
The single highest-leverage fix
Warm the list, route to the free session
21
What committees actually read for
Correct a misconception, still no offer
What a hiring committee actually reads
Reinforce the pain ahead of the webinar
Runs early, on purpose
The real gap isn't ability
Names the paid course directly, before the webinar exists for this reader
22
23
Alina Cristea testimonial
Build trust mid-window with real proof
Carousel: Alina Cristea testimonial
Proof post repurposed as open-loop deck
24
Listing isn't enough
Reframe fit vs. accomplishments, route to waitlist
Carousel: Listing fit first
IG twin of the 24 Aug reframe post, routes to bio
25
The biggest mistake in DACH applications
Keep the window active, DACH-specific angle
Carousel: DACH unwritten rules
IG twin of the DACH myths post, engage-only to comments
26
What changed for one postdoc
Moved off Monday, re-engages mid-window with proof
Carousel: Materials, not research
IG twin of the 26 Aug client-story email
The postdoc who fixed his materials
LinkedIn twin of the client-story email, one source both channels
27
Most cover letters die in the first paragraph
Last awareness push, route to the free session
Waitlist closes before I go quiet
Real-deadline urgency before you go offline
Carousel: Quiet Friday waitlist
IG twin of the real-deadline urgency post
28
You don't have to be applying yet
Hold attention while you're away, Henrike Kraul testimonial
Carousel: Not too early yet
IG twin of the permission post
29
Positioning is not about standing out
Gap fill: relational-fit angle
Carousel: Positioning done right
IG carousel twin of the 29 Aug positioning piece
30
What leaves your CV matters more than what goes in
Gap fill: cut-mechanics angle
Carousel: CV selective narration
IG carousel twin of the 30 Aug CV piece
31 Aug
Apply on a schedule, not on adrenaline
Gap fill: cadence systems pull
Carousel: Application cadence
IG carousel twin of the 31 Aug cadence piece
1 Sep
What the silence actually means
Waiting-phase psychology email
Carousel: Cover letters first minute
IG carousel twin of the 1 Sept cover-letter piece
2
Even winning the grant doesn't end it
Fresh stats pair: ERC ~15%, FWF ~6%
Carousel: Grant realities
IG carousel twin of the 2 Sept grants piece
3
Permanent contracts arrive mid-forties
Long-game arc + Plan A/B
Where your application goes after submit
Journey-of-one-file narrative
Carousel: The long game
IG carousel twin of the 3 Sept long-game piece
What's already happening while you wait
Second touch before reminders start, job-ad timing fact
4
5
What Tuesday's session walks through
Agenda preview, four days out
Carousel: Session agenda preview
IG carousel twin of the 4 Sept agenda piece
5
Every application carries a passport
Light engagement, comment question
Carousel: geography is strategy
Light twin, engage-only ask
6 Sep
Two days until the live session
Get registered people to actually show up
7
Tomorrow at eleven
Last call before the webinar
Carousel: Last call webinar
IG carousel twin of the 7 Sept last-call piece
8
Live webinar, 11 AM
We're live at 11
Push the last-minute show rate
Doors are open
Convert the warmest segment while it's fresh
Optional · not approved
Introducing the course
Reach the rest of the list who never saw the webinar
9
I paid $300 for CV feedback once
Differentiate through your own experience
10
Early bird ends tonight
Convert on the Early Bird deadline itself
11
About the €649
Answer the price, time, and DACH-fit objections
12
Don't trust me, trust the results
Establish who you are, back it with proof
13
Gone at midnight: the UK dashboard
Urgency on the first bonus deadline
14 Sep
15
VIP: what's actually left
Detail the VIP tier, how many places remain
16
Gone tonight: the research report
Urgency on the second bonus deadline
17
Optional · not approved
If you're waiting for the right moment
Moved off Monday, names the "not ready yet" objection
18
Last bonus, gone at midnight
Last bonus, last real reason to decide
19
Cart closes
Cart closes tonight at midnight
Final push before the doors shut
21 Sep
22
Cohort begins
You're in
Reassure and orient right after payment, nothing sold
23
24
25
26
27
